Case Study: TMBG Electric Car Video


This is a lovely example of using textures in a digital context, and aslo aimed at the age range I'm going for in mine. Notice the soft lighting on the textures to make them stand out. In fact, a lot of the TMBG videos make use of these textures to appeal to a more 'children's book' aesthetic:

In fact, the more I look at these videos, the more I realise this is exactly what I'm going for with my own digital section of this animation. They're for kids, but not dumbed down. They have lovely visual aesthetics and textural usage, to the point where they feel hand-crafted. Quirky and original, without being too outrageous or obnoxious.

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