The Reference Videos

Here is a collection of the videos used as reference during the project, as you can see there were a few things we were looking into:

 - the musical/song element of adverts with a good hook

- the personal/customisable (how do you eat yours?) style of advert, reaching out to the viewer

 - a form of narrative within the advert , telling a story with a beginning, middle and end.

Most adverts have an element of these within them somehow, but these are some of the best examples, and worth studying when making our own decisions.

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