The Reference Videos

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Here is a collection of the videos used as reference during the project, as you can see there were a few things we were looking into:


 - the musical/song element of adverts with a good hook

- the personal/customisable (how do you eat yours?) style of advert, reaching out to the viewer

 - a form of narrative within the advert , telling a story with a beginning, middle and end.





Most adverts have an element of these within them somehow, but these are some of the best examples, and worth studying when making our own decisions.



About Richard Whillock

A beardy bloke who is pleased by the production of puppets and the set-up of stop-motion stuffs. A love for the scruffy, the textured and the original.

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